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23/03/2010 Informe: Estudio de Consumo Cultural en Venezuela 2010 Estudio realizado en la Universidad Católica Andrés Bello sobre el consumo de medios de comunicación. Etiquetas:culturacomunicacionconsumoinvestigacionvenezuela
Recursos

 El estudio recoge los hábitos culturales y consumo de medios de comunicación.
Basado en 1203 encuestas realizadas como Módulo Consumo Cultural del proyecto Estudio sobre la Pobreza en Venezuela.

Allí se investigó:

 1. Determinar si el estado de ánimo influye en los hábitos de exposición a los 
medios 
2. Hábitos de exposición a la televisión 
* Frecuencia de exposición a la Tv
* Programas de televisión que acostumbra ver con mayor frecuencia
* Determinar con que frecuencia ve las televisoras comunitarias 
2.1.- Hábitos de exposición a la televisión por suscripción
* Tenencia de Tv por suscripción
* Frecuencia de exposición
3. Hábitos de exposición a la radio
 * Frecuencia de exposición a la radio
 * Programas de radio que acostumbra escuchar con mayor frecuencia
 * Exposición a las radios comunitarias (frecuencia)
4.Hábitos de medios impresos
* Frecuencia de lectura a la prensa
* Temas de la prensa que suele leer con mayor frecuencia
* Frecuencia de lectura de los periódicos comunitarios
* Frecuencia de lectura a las revistas
* Temas de las revistas que acostumbra a leer con mayor frecuencia  
5. Exposición al cine
* Frecuencia de visitas al cine
* Películas que suele ver en casa o en casa de familiares o amigos
* Películas preferidas
6. Hábitos de uso al Internet
* Lugares donde acostumbra usar el computador
* Posee correo electrónico / e-mail
* Conexión al Internet y frecuencia
*  Finalidad de conectarse a internet, actividades más realizadas 
7.  Hábitos de uso de celular
* Tenencia de celular y frecuencia de uso
* Actividades más realizadas
8. Estilo de vida y tiempo libre
 * Actividades recreativas que acostumbra a realizar y frecuencia
 * Tipos de reuniones a la que asiste y frecuencia
 * Actividades que realiza durante el tiempo libre y frecuencia
* Hábitos de lectura y tipos de lecturas preferidas
•Tipo de música preferidas

A continuación puede ver las láminas de la presentación.
 
Informe Estudio Consumo Cultural 2010
Comentarios
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